New Strategy for Australian Cricket
Date of Event : Fri Aug 21, 2015 1:22PM

The Cricket Australia Board recently approved and adopted a revised Strategy for Australian Cricket for 2014-2017. As the name suggests, this strategy is not just for Cricket Australia but also for the State and Territory Associations, as it was developed in extensive consultation with these key stakeholders.

Central to this strategy is its vision for cricket in this country: To be Australia's Favourite Sport - A Sport For All Australians. To achieve this vision, the strategy contains both short-term targets and long-term aspirations. In the short-term (by 2017), cricket aims to be number one in the country for:


  • Viewership
  • Fan passion
  • Participation
  • Team success
  • Unified sport

For more information, go to

Last updated: Friday November 13, 2015 2:17PM